IndiaSphere

Vancouver, Canada-based Live Current Media has launched a fantasy cricket game on its Cricket.com site aimed at cashing in on what it says (via release) is a potential audience of one billion cricket fans worldwide. The site was launched as a JV with Indian new media firm NetlinkBlue Holding under the name Global Cricket Ventures (GCV) and its fantasy cricket game went live on Thursday to mark the start of the India-Australia Test Match series. The site will be eventually be available via mobile and all the main soc net platforms.

GCV paid $25,000 for the rights to make a Facebook fantasy cricket game back in April and, of course, bought the rights to produce the portal for the massively popular Indian Premier League in April for $50 million in a 10-year deal that saw it bag the rights ... [Follow Original Article link for full content.]